Product-led growth (PLG) isn’t just a switch you flip, it’s a strategy that only works when layered with thoughtful go-to-market. David Dorman VP Growth / Self-Service at Grafana Labs, joins The Drafting Table to share what it really takes to scale Product-Led Growth inside a modern SaaS company.
In this episode, Jessica Lin and David break down:
✅ Why great PLG starts with a product that actually speaks for itself
✅ The playbooks Grafana borrowed and rewrote, from DigitalOcean
✅ How to balance top-down sales with bottom-up adoption
✅ The biggest mistakes founders make with community and activation
✅ Why the best growth strategies still start with talking to your users
David gets into the brass tacks of funnel segmentation, onboarding personalization, nurture strategies, and building champions in the enterprise. If you’re trying to build a self-serve motion without losing sight of your end user, this one’s packed with lessons you’ll want to revisit.
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